Retailers transmit signals on products & prices in various names and forms through different marketing channels. But that’s not the end of it. A retailer should also receive signals – you can call it market intelligence - from the environment. Successful retailers use online market intelligence and make decisions on products, prices and channel strategies to run effective marketing campaigns.

 

KYCSmart (Pronounced "Kick Smart" and KYC stands for Know Your Competition) is an antenna at your disposal to gather, analyze critical information from the market. KYCSmart combines smart thinking and state of art technology to provide actionable recommendations on product price and channels and customizable reports based on market intelligence it gathers. You just need to spend 10 minutes daily with KYCSmart to make your product prices work for you.

 

Who should use KYCSmart?

If you are an online retailer

• selling highly competitive products
• selling comparable products
• selling lot of products
• with comparison engines as one of your marketing channels
• operating in a dynamic environment with new products getting introduced every day

Why KYCSmart?

Now, most of the retailers have internal overheads, distributor price points as prominent factors while pricing the products. But in reality, product prices are driven by market demand.

Tweaking the plans according to the market dynamics involves tedious, time consuming process of gathering, and processing information on thousands of products from dozens of identified competitors and marketplaces.The volatility in price quotes of highly competitive products demands regular monitoring and issues like SKU level mapping adds to the woes.

Retailers either use systems that produce complex reports or go ahead and do it by writing crawlers in- house. They pay and spend more effort than it deserves, and in return, get a lot of junk information that is rarely used.

Pronounced as kick smart, KYCSmart provides macro and micro level view of actionable information to enable retailers take informed decisions. With Mobius’ KYCSmart, the time you spend battling over and gathering intelligence from your competitors and various marketplaces can now be spent on your real job: interpretation, strategy, and decision making. Just spend 10 minutes with KYCSmart daily to stay competitive

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But what can I do in 10 minutes?

• Pay attention to products that deserves your time
  • Each product is unique and KYCSmart highlights those products that deserve your immediate attention. It also recommends the course of action that needs to be taken from the marketing angle
• Beat your competition
  • Keep tab on your competitors, their product prices & marketing strategy and tweak your strategy accordingly
• Unearth hidden opportunities
  • Optimize price without losing competitive advantage
  • Change price slightly to get high visibility and volumes
• Get more bang-for-the buck from market places
  • Find less competitive products
  • Find higher volume products from comparison engines.
• Increase profitability
  • You get opportunities to increase product prices without losing traffic.

Salient features

• Comprehensive data points
• Do it yourself crawling option
• Data warehousing
• Custom reports at any required frequency
• Conditional formatting
• Recommendations based on thresholds
• Sensitivity analysis
• Customize algorithm to apply your own business rules
• Create & push datafeeds to comparison engines ( on-demand)

How is it offered?

KYCSmart is a hosted solution. All you need to do is log in to the system. Then you have full access to play around with price related reports and arrive at an optimum price for your products. Call 213.316.6188 for a free trial and demo.